How to Turn Trends into Fortunes: The Book
“Stu Taylor’s How to Turn Trends Into Fortunes Without Getting Left in the Dust is informative, entertaining, and an example of what motivation, ethics, and hard work can produce. This book won’t win you a heavy weight boxing title, but I do recommend it to anyone who wants to be a contender in life.”
From Pet Rocks to “Beverly Hills 90210,” fads are the hot staples of American pop culture and business. In How to Turn Trends Into Fortunes Without Getting Left in the Dust, Taylor highlights what to look for in a fad, how to market your own idea into a fad, and the ups and downs of this mile-a-minute, overnight, multimillion-dollar business. In the spirit of Harvey Mackay’s Swim With the Sharks Without Being Eaten Alive, Taylor boils down his know-how into refreshing motivation for businesspeople of all kinds.
But more than just a recounting of the colorful history of fads and how Taylor makes money–lots of money–off of them, How to Turn Trends Into Fortunes sums up Taylor’s 24 comprehensible, easy-to-use principles of business and ethics that have established him as the premier trend master.
What Taylor has learned and what he entreatingly outlines here will show executives and entrepreneurs alike exactly how to profit instead of perish in today’s turbulent economy.
With a humorous telling of some of his successes as well as some of his failures with “sure things,” Taylor demonstrates how his innovative rules of business are as applicable to selling faucets and insurance as to marketing mood rings, pop music and movie merchandise.
An essay featuring material from the book was included by Steven and Lee Beard, the authors of the best-selling Wake Up…Live the Life You Love series for their 2005 book, Seizing Your Success, along with contributions from other luminaries such as Dr. Wayne Dyer.